The Financial Consequences of Protecting Brands Through Trademark Infringement Lawsuits
- Author
- This Week in Business
- Published
- Thu 30 Aug 2018
- Episode Link
- https://shows.acast.com/wbr-highlights/episodes/alina-sorescu
Alina Sorescu, Professor of Marketing at Texas A&M, joins host and Wharton Prof Americus Reed to discuss her brand infringement research outlined in recently published paper "Hands Off My Brand! The Financial Consequences of Protecting Brands Through Trademark Infringement Lawsuits" on Marketing Matters.
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