Post-Pandemic Marketing: How Brands Are Navigating Ads as Consumers Look for Fun
- Author
- This Week in Business
- Published
- Thu 03 Nov 2022
- Episode Link
- https://shows.acast.com/wbr-highlights/episodes/post-pandemic-marketing-how-brands-are-navigating-ads-as-con
Cait Lamberton, Wharton Professor of Marketing, joins Wharton Business Daily to discuss how the pandemic has impacted celebrations, including Halloween, and her research on "carnivalesque."
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