Paradox of Customer Centricity Was a Factor in Failure of SVB & First Republic Bank
- Author
- This Week in Business
- Published
- Thu 29 Jun 2023
- Episode Link
- https://knowledge.wharton.upenn.edu/podcast/wharton-business-daily-podcast/paradox-of-customer-centricity-was-a-factor-in-failure-of-svb-first-republic-bank/
Peter Fader, Wharton Professor of Marketing, joins the show to discuss customer centricity in light of the SVB and First Republic Bank collapses.
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