Overwhelmed By Too Many Choices When Shopping? Wharton Retail Expert Says There's A Right Amount of Choices But Do They Meet Your Preferences?
- Author
- This Week in Business
- Published
- Thu 19 Dec 2024
- Episode Link
- https://knowledge.wharton.upenn.edu/podcast/wharton-business-daily-podcast/overwhelmed-by-too-many-choices-when-shopping-wharton-retail-expert-weighs-in/
Barbara Kahn, Wharton Professor of Marketing and Retail Expert, joins the show to discuss why shoppers may feel overwhelmed when faced with many options and what strategies retailers use to make shopping decisions easier for customers.
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