New Retail Age is On The Rise With Companies Prioritizing Experiential over Traditional Retail
- Author
- This Week in Business
- Published
- Thu 12 Sep 2024
- Episode Link
- https://knowledge.wharton.upenn.edu/podcast/wharton-business-daily-podcast/new-retail-age-is-on-the-rise-with-companies-prioritizing-experiential-over-traditional-retail/
Peter Fader, Wharton Professor of Marketing, joins the show to discuss how companies are approaching experiential retail, how the consumers' mindset is contributing to this trend, and how these experiences could help cities revitalize their downtown areas.
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