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Navigating Genetic Data Privacy in the Wake of 23andMe’s Bankruptcy

Author
This Week in Business
Published
Fri 23 May 2025
Episode Link
https://knowledge.wharton.upenn.edu/podcast/wharton-business-daily-podcast/navigating-genetic-data-privacy-in-the-wake-of-23andmes-bankruptcy/

Gideon Nave, Wharton Associate Professor of Marketing, explores the complex intersection of personal autonomy, informed consent, and societal benefit as 23andMe's bankruptcy raises urgent questions about the fate and control of sensitive genetic information.





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