Marketing the Olympics & the Unique Challenges for Brands During the Tokyo Games
- Author
- This Week in Business
- Published
- Thu 05 Aug 2021
- Episode Link
- https://shows.acast.com/wbr-highlights/episodes/marketing-the-olympics-the-unique-challenges-for-brands-duri
Eric Bradlow, Host of SiriusXM's Wharton Moneyball and Wharton Professor of Marketing, talks about marketing during the Olympics and the challenges brands - and athletes - faced this year specifically due to Covid. This interview originally aired as part of Wharton Business Daily's Olympics special.
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