Is it Better to Speak Your Search Terms Than Type Them? New Study Says Yes
- Author
- This Week in Business
- Published
- Thu 15 Jun 2023
- Episode Link
- https://shows.acast.com/wbr-highlights/episodes/is-it-better-to-speak-your-search-terms-than-type-them-new-s
Shiri Melumad, Wharton Assistant Professor of Marketing, joins the show to discuss her new paper showing why dictated search terms may work better than typed.
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