Is Influencer Marketing Worth It?
- Author
- This Week in Business
- Published
- Fri 26 Apr 2024
- Episode Link
- https://shows.acast.com/wbr-highlights/episodes/is-influencer-marketing-worth-it
Brands pay millions for mega-influencer endorsements, but new research from Wharton’s Ryan Dew and Raghuram Iyengar finds more followers don’t always yield the biggest bang for the buck.
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