How to Build Habit-Forming Products
- Author
- This Week in Business
- Published
- Wed 21 Aug 2019
- Episode Link
- https://shows.acast.com/wbr-highlights/episodes/nir-eyal
Nir Eyal has been dubbed "The Prophet of Habit-Forming Technology" by the MIT Technology Review. Nir joins host Americus Reed to discuss his best-selling book on consumer behavior "Hooked: How to Build Habit-Forming Products" on Marketing Matters.
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