How the Harlem Globetrotters Revolutionize the Brand to Continue Being Enjoyed by All Generations
- Author
- This Week in Business
- Published
- Tue 23 Jul 2024
- Episode Link
- https://knowledge.wharton.upenn.edu/podcast/wharton-business-daily-podcast/how-the-harlem-globetrotters-revolutionize-the-brand-to-continue-being-enjoyed-by-all-generations/
Keith Dawkins, President of the Harlem Globetrotters & Herschend Entertainment Studios, joins the show to discuss how they are keeping the brand fresh to appeal to multigenerational audiences and utilizing different platforms to connect to the consumer.
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