How ‘Resilient Marketing’ Can Prepare Businesses for the Next Disruption
- Author
- This Week in Business
- Published
- Mon 26 Jun 2023
- Episode Link
- https://shows.acast.com/wbr-highlights/episodes/how-resilient-marketing-can-prepare-businesses-for-the-next-
Wharton marketing professor Raghu Iyengar joins the show to talk about a new e-book he's co-authored on creating resilient marketing strategies to prepare for the next disruption.
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