Fighting for Relevancy During COVID-19
- Author
- This Week in Business
- Published
- Tue 07 Apr 2020
- Episode Link
- https://shows.acast.com/wbr-highlights/episodes/fighting-for-relevancy-during-covid-19
Wharton Professor of Marketing Deborah Small talks about how brands are trying to stay relevant in consumers' lives through virtue signaling during COVID-19, and the balance they have to strike between seeming authentic vs. disingenuous in this unique environment.
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