Ferrero, Kellogg, and the Return of the Breakup-Merger Cycle

Emilie Feldman, Wharton Professor of Management, explores how recent M&A activity—such as Ferrero’s acquisition of WK Kellogg—reflects a recurring trend where companies separate high-and low-growth assets only to later reintegrate them, drawing parallels to past moves by Kraft, Heinz, and other consumer goods giants.

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