Disney, Target & Taylor Swift: Wharton Professor Breaks Down Marketing Trends
- Author
- This Week in Business
- Published
- Thu 26 Oct 2023
- Episode Link
- https://knowledge.wharton.upenn.edu/podcast/wharton-business-daily-podcast/disney-target-taylor-swift-wharton-professor-breaks-down-marketing-trends/
Wharton Professor of Marketing David Reibstein joins the show to discuss recent marketing stories and trends, including the importance of storytelling to emotionally connect with customers, and the biggest issues facing marketers.
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