Defining Marketing Metrics
- Author
- This Week in Business
- Published
- Thu 06 Dec 2018
- Episode Link
- https://shows.acast.com/wbr-highlights/episodes/stephen-diorio
Stephen Diorio, Director of the Forbes Marketing Accountability Institute, joins hosts David Reibstein and Suneal Bedi to discuss marketing metrics and how data can be analyzed and applied to make better marketing decisions on Measured Thoughts.
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