Corporate Sunk Costs: What is Their Impact on a Company's Bottomline?
- Author
- This Week in Business
- Published
- Thu 17 Nov 2022
- Episode Link
- https://shows.acast.com/wbr-highlights/episodes/corporate-sunk-costs-what-is-their-impact-on-a-companys-bott
Marius Guenzel, Wharton Assistant Professor of Finance, joins Wharton Business Daily to discuss the "sunk-cost" fallacy, his new research on the topic, and the mistake business leaders make in this area.
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