Companies Need a Deeper Dive to Better Understand Who They Serve: Here's Why
- Author
- This Week in Business
- Published
- Fri 25 Nov 2022
- Episode Link
- https://shows.acast.com/wbr-highlights/episodes/companies-need-a-deeper-dive-to-better-understand-who-they-s
Wharton Professor of Marketing Peter Fader joins Wharton Business Daily to talk about his new book, The Customer-Base Audit.
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