Can Social Media Reverse 'Incumbency Advantage'?
- Author
- This Week in Business
- Published
- Thu 20 Aug 2020
- Episode Link
- https://shows.acast.com/wbr-highlights/episodes/can-social-media-reverse-incumbency-advantage
Pinar Yildirim, Assistant Professor of Marketing at The Wharton School, talked to Dan Loney about social media and electoral dynamics, and how to reverse the 'incumbency advantage' in the U.S.
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