Behind the IHOb Marketing Campaign
- Author
- This Week in Business
- Published
- Wed 15 Aug 2018
- Episode Link
- https://shows.acast.com/wbr-highlights/episodes/brad-haley
Brad Haley, CMO of IHOP, joins host Prof David Reibstein to discuss the decision making behind IHOP's recent temporary brand change to IHOb and whether they judge the strategy as a success on Measured Thoughts.
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