Are Smartphones Changing the Way We Think?
- Author
- This Week in Business
- Published
- Tue 19 May 2020
- Episode Link
- https://shows.acast.com/wbr-highlights/episodes/are-smartphones-changing-the-way-we-think
Wharton Assistant Professor of Marketing Sheri Melumad discusses her new research that shows people are more willing to share information when they do it over their smartphones, how that can provide valuable information for marketers, and how it might be applied to Covid-19 contact tracing.
Hosted on Acast. See acast.com/privacy for more information.
