Alexa, Can You Do My Holiday Shopping? New Research Explores How Customers Use Technology to Shop
- Author
- This Week in Business
- Published
- Thu 16 Nov 2023
- Episode Link
- https://knowledge.wharton.upenn.edu/podcast/wharton-business-daily-podcast/alexa-can-you-do-my-holiday-shopping-new-research-explores-how-customers-use-technology-to-shop/
Wharton Associate Professor of Marketing Pinar Yildirim joins the show to discuss her new research on brand loyalty and shopping with technology.
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