Ad Spending is Increasing As We Head Into 2024. Here's Why
- Author
- This Week in Business
- Published
- Tue 05 Dec 2023
- Episode Link
- https://knowledge.wharton.upenn.edu/podcast/wharton-business-daily-podcast/ad-spending-is-increasing-as-we-head-into-2024-heres-why/
Todd Krizelman, CEO and Co-Founder of MediaRadar joins the show to discuss trends in ad spending and how media fragmentation is changing how branding agencies are reaching consumers.
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