From Boats to Bevvies with Katie Shields
- Author
- Tiffany Napper
- Published
- Tue 27 Feb 2024
- Episode Link
- https://zencastr.com/z/BHTA7imu
Ever wondered what it takes to bring a food and beverage product to market? I've got just the episode for you! I’m joined by the visionary and brilliant mind behind Tipsy, your go-to for delicious, better-for-you, canned spritzers and wine cocktails. This episode is guaranteed to inspire you to take on the world of entrepreneurship and take up space in a male-dominated industry. Let’s dive in!
We chat:
- Katie’s incredible journey from sales rep to entrepreneurial queen
- Her first entrepreneurial exit and what led her to found her second biz: Tipsy
- The need for clean beverage products & the rise of the conscious consumer
- Branding tips & a BTS scoop at the Tipsy branding process
- Crafting a unique brand in a male-dominated industry
- Navigating the challenges of start-ups
- and more!
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CONNECT WITH TIPSY
