PNR 94: Social Media Isn't Dead, We're Just Using It Wrong
- Author
- Joe Pulizzi & Robert Rose
- Published
- Mon 31 Aug 2015
- Episode Link
- http://sites.libsyn.com/49241/pnr-94-social-media-isnt-dead-were-just-using-it-wrong
In this episode of #ThisOldMarketing, Joe and Robert discuss an article about social media marketing being dead. Well, is it dead, or are most brands just using it wrong (the latter)? Podcasting is bigger and better than ever, and native advertising is NOT content marketing (let's say that together, shall we?). Rants and raves include experiences and a clear lack of strategy. This week's TOM example of the week: White Castle.
This week's story links include:
Can We Admit Now That Social Media Marketing Is Dead
http://withoutbullshit.com/blog/augie-ray-can-we-admit-now-that-social-media-marketing-is-dead
Podcasting Embraces A New Era of Cool
http://mashable.com/2015/08/29/podcasting-mainstream/#:eyJzIjoidCIsImkiOiJfY2o5bWZ3YTlqZ2xja2t2MCJ9
Native Advertising Is Not Content Marketing
http://contentmarketinginstitute.com/2015/08/native-advertising-content-marketing/
This week's Sponsor: StudioD presenting the Content Marketing Files. Download here - bit.ly/studiod-cmfiles
Rants/Raves
Robert's Rave on Experiences:
http://adage.com/article/digitalnext/consumers-experiences-things/299994/
http://www.commpro.biz/marketing/why-millennials-crave-experiences-more-than-things-and-what-marketers-can-do-about-it/
Joe's Rant on Lack of Strategy:http://www.socialmediatoday.com/marketing/expresswriters/2015-08-18/big-content-spend-how-where-are-brands-placing-their-content
This Old Marketing: White Castle
