PNR 91: The Sad Future Reality of Brands Battling for Advertising
- Author
- Joe Pulizzi & Robert Rose
- Published
- Mon 10 Aug 2015
- Episode Link
- http://sites.libsyn.com/49241/pnr-91-the-sad-future-reality-of-brands-battling-for-advertising
In this episode of PNR's #ThisOldMarketing, Robert and Joe discuss the future of content, and why so many brands and agencies are looking more at advertising opportunities than owning their own platforms. Facebook launches a new live video program for celebrities (at least for now) and the Uber of Agencies is coming to a town near you. Rants and raves include a MillerCoors video series and how some people get content marketing all wrong. This week's TOM example of the week: Arch Shaw.
This week's show links:
Why The biggest debate in advertising is irrelevant
http://www.mediapost.com/publications/article/254270/why-the-biggest-debate-in-advertising-is-irrelevan.html
Introducing Facebook Live
http://thenextweb.com/facebook/2015/08/08/how-can-facebook-bring-its-live-video-feature-to-the-masses-messenger/
Paired With
http://media.fb.com/2015/08/05/introducing-live-for-facebook-mentions/
The Uber of Agencies: Why Marketers Want to ride with a new kind of shop
http://adage.com/article/agencies/future-ad-agencies-uber-model/299816/
SPONSOR
Emma's Modern Marketer's Field Guide: http://bit.ly/myemma-field-guide
RANTS AND RAVES
Robert's Rave on MillerCoors:
http://www.adweek.com/news/television/how-digital-media-agency-tapped-millennial-beer-drinkers-166228
Joe's Rant on "Why No One Cares about Your Content":
https://www.marketingmag.com.au/hubs-c/no-one-cares-content/
