PNR 88: Content Marketing Budgets Still the Size of Pluto

In this episode number 88 of #ThisOldMarketing, Joe and Robert discuss how more and more how-to videos are being pumped into YouTube, and what marketers need to do about it.  Then the boys chat about major research surrounding trust and culture, both of which need sound content marketing strategies. To cap it all off, our trusty podcasters outline what the top 200 advertisers spent last year, and how content marketing is still such a small thing when it comes to paid media.  Raves include Mark Zuckerberg and Comic-con.  This week's TOM example of the week: Disney.

This week's articles include:

Demand For How-To Content on YouTube Is On The Rose
http://www.adweek.com/socialtimes/demand-for-how-to-content-on-youtube-is-on-the-rise/620553
 
Consumer Trust Crisis: Companies Excelling in Candor Substantially Outperform the Market
https://www.bulldogreporter.com/dailydog/article/pr-biz-update/consumer-trust-crisis-companies-excelling-in-candor-substantially-out
With the Rittenhouse study paired
http://www.rittenhouserankings.com/download-the-2014-ceo-candor-survey/
 
Beyond The Brand: Culture Takes The Lead As Primary Driver of Long-Term Business Relationships
https://www.bulldogreporter.com/dailydog/article/pr-biz-update/beyond-the-brand-culture-takes-the-lead-as-the-primary-driver-of-long
 
What The Top 200 US Advertisers Are Doing To Spend Smarter

 

http://adage.com/article/advertising/big-spenders-facts-stats-top-200-u-s-advertisers/299270/
 
This week's Sponsor: Acrolinx and their Global Content Index.  Download it here: http://bit.ly/acrolinx-global-index.
 
#ThisOldMarketing Example: A Disney Infographichttp://www.business2community.com/content-marketing/3-vintage-examples-of-content-marketing-we-can-learn-from-today-01276191