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PNR 65: A Net Neutrality Win | Stop Talking So Much About Yourself

Author
Joe Pulizzi & Robert Rose
Published
Tue 10 Feb 2015
Episode Link
http://sites.libsyn.com/49241/pnr-65-a-net-neutrality-win-stop-talking-so-much-about-yourself

In this episode of #ThisOldMarketing, Joe and Robert make it a point to mention that John Cleese is keynoting at Content Marketing World 2015.  After much celebration, the boys discuss the FCC's decision on Net Neutrality, some research on how B2B marketers are still talking about themselves too much, and the IAB publishing native advertising guidelines.  Rants and raves include Coca-Cola, Target and Gawker.  This week's TOM example is KISS.

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