1. EachPod

PNR 57: The Only Way to Stop Native Advertising Is to Embrace It

Author
Joe Pulizzi & Robert Rose
Published
Tue 16 Dec 2014
Episode Link
http://sites.libsyn.com/49241/pnr-57-the-only-way-to-stop-native-advertising-is-to-embrace-it

In this episode of #ThisOldMarketing, Joe and Robert talk about the latest changes in and around the Facebook feed, as well as some research on how most B2B content is barely above par.  In addition, the boys discuss a lengthy article about the future of native advertising, as well as the heaps of money in and around marketing technology today.  Rants and raves include the latest Sony scandal.  This week's TOM example: Hubspot's purchase of Agency Post.

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