PNR 5: Brands Competing with Publishers | Content Advertising Agencies | Red Bull Media House
- Author
- Joe Pulizzi & Robert Rose
- Published
- Tue 17 Dec 2013
- Episode Link
- http://sites.libsyn.com/49241/pnr-5-brands-competing-with-publishers-content-advertising-agencies-red-bull-media-house
Joe and Robert discuss new research on digital content promotion, comments from Newscorp about their biggest competition - their advertisers, and the evolution of the content advertising agency. TOM example of the week: Red Bull Media House.
