1. EachPod

PNR 46: Yet Another Inbound Vs. Content Marketing Debate

Author
Joe Pulizzi & Robert Rose
Published
Tue 30 Sep 2014
Episode Link
http://sites.libsyn.com/49241/pnr-46-yet-another-inbound-vs-content-marketing-debate

In this episode of #ThisOldMarketing, Joe and Robert kick off the podcast by discussing some research from Hubspot on the difference between Inbound Marketing and Content Marketing.  It seems, according to the research, content marketing is a subset of inbound.  Joe and Robert couldn't disagree more.  


In addition, the boys discuss the fleeing of reporters to the brand side, and get happy about Marriott's launch of a huge content marketing initiative.  Rants and raves include Facebook and GE.  This week's TOM example of the week: The Guitar Center YouTube program.

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