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PNR 39: Finally, Some Solutions to the Native Advertising Debate

Author
Joe Pulizzi & Robert Rose
Published
Mon 11 Aug 2014
Episode Link
http://sites.libsyn.com/49241/pnr-39-finally-some-solutions-to-the-native-advertising-debate

In this episode of #ThisOldMarketing, Robert and Joe go indepth on Joe's LinkedIn post covering three detailed solutions to the native advertising debate spurred on by John Oliver.  In addition, the boys cover content marketing and venture capitalists, Demand Media's poor quarterly report, and Budweiser's "Whatever, USA" program. Rants and raves include the NFL and Audible.com.  This week's TOM example: Sunset magazine from Southern Pacific Railroad.

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