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PNR 34: The Death of Email Has Been Greatly Exaggerated

Author
Joe Pulizzi & Robert Rose
Published
Mon 07 Jul 2014
Episode Link
http://sites.libsyn.com/49241/pnr-34-the-death-of-email-has-been-greatly-exaggerated

In this episode, Joe and Robert discuss content marketing hitting the big time at HBR.  After that enjoyable discussion, the boys chat about media agencies getting into the content production business, why email is far from dead, and then a handful of research posts that are readily made fun of.  Rants and raves includes a great case study from Newcastle Brown.  This week's #ThisOldMarketing example: Southern Poverty Law Center.

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