PNR 3: Content Marketing Research | Time and Native Advertising | Coke Does It Again
- Author
- Joe Pulizzi & Robert Rose
- Published
- Wed 04 Dec 2013
- Episode Link
- http://sites.libsyn.com/49241/pnr-3-content-marketing-research-time-and-native-advertising-coke-does-it-again
Joe and Robert discuss the latest content marketing spending research as well as review what Time magazine feels is its latest savior - native advertising. Also, Coca-Cola releases another idea for content marketers to chew on...a blogger network. TOM example of the week: LEGO magazine.
