PNR 175: Is Native Advertising's Fail on Brands or Publishers?
- Author
- Joe Pulizzi & Robert Rose
- Published
- Mon 20 Mar 2017
- Episode Link
- http://sites.libsyn.com/49241/pnr-175-is-native-advertisings-fail-on-brands-or-publishers
In this episode of #ThisOldMarketing, Joe and Robert dissect the latest native advertising research and see if native is winning or losing and why. The latest CMO research is amazingly optimistic...and technology and analytics will save the day. Rants and raves include simplification and measuring bodies. This week's TOM example: March Madness.
This week's story links:
Native Advertising Doesn't Work http://www.medialifemagazine.com/native-advertising-doesnt-work/
Native Advertising Does Work http://adage.com/article/digital/native-content-yielding-big-returns-publishers/307799/ New CMO Survey - Marketers To Spend on Analytics https://cmosurvey.org/marketing-analytics/cmo-survey-marketers-to-spend-on-analytics-use-remains-elusive/ Link to Survey Itself: https://cmosurvey.org/wp-content/uploads/sites/11/2017/02/The_CMO_Survey-Topline_Results-Feb-2017.pdf EPISODE SPONSOR Parse.ly with How Brands, Publishers, and Agencies Use Content Analytics. Download Here: http://cmi.media/pnr175 RANTS AND RAVES http://adage.com/article/digital/big-digital-players-meet-p-g-s-deadline/308244/ THIS OLD MARKETING - March Madness http://www.ihsa.org/SportsActivities/MarchMadnessExperience/MarchMadnessHistory.aspx http://www.bakerbotts.com/ideas/publications/2003/11/the-trademark-march-madness-withstands-a-generic__