PNR 128: The Future of Television Advertising Is Native

In this episode of #ThisOldMarketing, Facebook looks to create
its own content and yet another prediction for the death of content
marketing is reviewed.  SNL announces a big play in native
advertising and Google says that YouTube ads are vastly superior
than TV Ads.  Rants include two beat downs on native
advertising practices.  This week's TOM example of the week:
Schneider Electric's Energy University.

Facebook's Scary New World for Media
Companieshttp://www.businessinsider.com/facebook-future-of-content-2016-4

The Death Of Content Marketing - Why Brands Must Become
Cultural Currencyhttps://medium.com/@armano/ the-death-of-content-
marketing-why-brands-must- become-cultural-currency-
6f708f13214#.xr5cvjjye

SNL Will Decrease Ads by 30% Next
Seasonhttp://adage.com/article/ media/snl-air-fewer-
commercials-season/303697/

Google Says YouTube Ads Are 80% more Effective Than
TVhttp://bgr.com/2016/04/20/
youtube-ads-vs-tv-ads/

Social Cost of Bad Online Marketinghttps://hbr.org/2016/04/the-
social-cost-of-bad-online- marketing

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Download the LOOKBOOK Here - http://cmi.media/pnr128
 
THIS OLD MARKETING - ENERGY
UNIVERSITYhttp://www.contentmarketingworld.com/lorna-breault-snyder-education-as-a-content-marketing-strategy/