PNR 119: How to Pen a Content Marketing Is Dead Article
- Author
- Joe Pulizzi & Robert Rose
- Published
- Mon 22 Feb 2016
- Episode Link
- http://sites.libsyn.com/49241/pnr-119-how-to-pen-a-content-marketing-is-dead-article
In this episode of #ThisOldMarketing, Joe and Robert discuss how unfair it is to major publishers that Facebook opened up instant articles to everyone. The BBC restructures away from television and Google drops right-side ads on the desktop. Rants and raves include Buzzfeed's email traffic and yet another "Content Marketing Is Dead" article. This week's TOM example: Altair Engineering and Concept To Reality magazine.
This week's articles:
Contently Acquires Docalyticshttp://www.adweek.com/news/technology/contently-buys-analytics-startup-tells-b2b-marketers-how-well-their-downloads-work-169710
Facebook Says Anyone Can Use Instant Articles Nowhttp://media.fb.com/2016/02/17/opening-up-instant-articles/BBC Dropping Television and Radio Divisionshttp://www.digitaltrends.com/movies/bbc-dropping-television-and-radio-divisions/Google Removes Side Bar Adshttps://www.searchenginejournal.com/google-removes-right-hand-sidebar-ads/156912/
This week's Sponsor: AdStation's Content Monetization Checklist and Worksheet http://bit.ly/adstation-monetization-checklist
Rants/Raves
http://www.wuv.de/agenturen/thomas_strerath_ueber_die_content_luegehttp://mediashift.org/2016/02/youve-got-mail-again-rethinking-the-role-of-email-newsletters/
This Old Marketing
Altair Engineering's C2R: http://www.altair.com/C2R-Magazine.aspx
