PNR 116: The Guardian Gets Aggressive with Native Advertising Terms
- Author
- Joe Pulizzi & Robert Rose
- Published
- Mon 01 Feb 2016
- Episode Link
- http://sites.libsyn.com/49241/pnr-116-the-guardian-gets-aggressive-with-native-advertising-terms
In this episode of #ThisOldMarketing, Joe and Robert discuss why publishing an article anywhere but Medium might be a good thing. PwC launches research about the state of content marketing in enterprises, and the Guardian goes "full monty" with labeling native advertising as paid content on their website. Rants and raves include the evolution of content marketing and Joe's level of exhaustion. Today's TOM Example: Chief Optimist by Xerox.
This week's story links:
Anywhere But Medium
http://scripting.com/liveblog/users/davewiner/2016/01/20/0900.html
Most Organizations Still Struggling to Deliver Personalized Content, Says Forbes Insights/PwC Report
http://www.forbes.com/forbesinsights/pwc_content/index.htmlhttp://images.forbes.com/forbesinsights/StudyPDFs/PwC-CustomerFocusedContent-REPORT.pdf
The Guardian Is Now Calling Native Ads Paid Content
http://digiday.com/publishers/guardian-now-calling-native-ads-paid-content/
This week's Sponsor: AdStation
Content Monetization eBook
http://bit.ly/adstation-content-monetization
Rants and Raves
Roberthttp://diginomica.com/2016/01/22/content-strategy-takes-a-big-shift-why-i-was-wrong/#.Vq5ka8dmOFg
Joehttps://econsultancy.com/blog/67426-why-the-brands-as-publishers-trend-is-utter-nonsense/
#ThisOldMarketing - Chief Optimist by Xeroxhttp://www.consulting.xerox.com/campaigns/chief-optimist/enus.html
