1. EachPod

PNR 110: Sure, Social Media Platforms Will Never Change

Author
Joe Pulizzi & Robert Rose
Published
Mon 21 Dec 2015
Episode Link
http://sites.libsyn.com/49241/pnr-110-sure-social-media-platforms-will-never-change

In this special pre-Christmas episode of #ThisOldMarketing, Joe and Robert discuss the New York Times big revenue move into native advertising, with some commentary about the WSJ as well. Content marketing predictions flood this episode, but the majority of time is spent ranting about Basecamp moving their blog over to Medium full time.  Rants and raves include the trouble in TV Land and Hollywood and a breakdown of Joe's 2016 predictions.  This week's TOM example: Rudolph the Red-Nosed Reindeer.


This week's story links:


Industrial Strength Branded Content
http://www.mondaynote.com/2015/12/14/industrial-scale-branded-content/
 
2016 Content Marketing Predictions
http://mashable.com/2015/12/18/content-marketing-predictions/#mz6i0n96XuqF
 
Signal Vs. Noise Moves Its Blog To Medium
https://m.signalvnoise.com/signal-v-noise-moves-to-medium-c8083ce19686#.f7e2inazl
 
 
SPONSOR

Widen and Visual Storytelling - http://bit.ly/widen-visual-storytelling

 
RANTS AND RAVES
 

Robert's Rant/Rave on TV and Hollywood

http://www.wsj.com/articles/glut-of-scripted-tv-content-troubles-hollywood-1450296686?mod=djemCMOToday

Joe's Rave on Content Marketing Predictionshttp://contentmarketinginstitute.com/2015/12/content-marketing-predictions-2016/

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