PNR 103: Consistent Content Is Key...and Most Brands Can't Do It

In this episode of #ThisOldMarketing, Joe and Robert discuss some major plays in podcasting, from Google Play adding podcasts to Serial's deal with Pandora.  PewDiePie says that the reason YouTube is launching YouTube Red is because of ad blockers (is he right?) and Mark Zuckerberg from Facebook believes that ads make Facebook better (really?).  Rants and raves include IBM buying part of the Weather Channel and Nike should buy Grantland.com.  This week's TOM example: Pro Football Talk.

This week's story links: 

Google Gets Back Into Podcast Distribution
http://arstechnica.com/gadgets/2015/10/google-gets-back-into-podcast-distribution-with-google-play-music-podcasts/
 
Pandora Exclusive Streaming Partner for Serial
http://www.businesswire.com/news/home/20151102005476/en/Pandora-Exclusive-Streaming-Partner-Serial-Season
 
PewdiePie Says Ad Blockers Lead to YouTube Red
http://www.businessinsider.com/pewdiepie-says-ad-blockers-led-to-youtube-red-2015-10
 
 
Zuckerberg Talks about the Crowding of Ads Vs. Content
https://www.youtube.com/watch?v=VQaCv52DSnY&feature=youtu.be&t=1997
 
Brands It’s You Not Consumers
http://www.cmo.com/articles/2015/10/19/brands-its-you-not-consumers.html
 
This week's Sponsor: Marketo on A/B Testing - http://bit.ly/marketo-ab-testing
 
Rants and Raves
Robert - http://fortune.com/2015/10/27/ibm-weather-company-acquisition/
Joe - https://www.linkedin.com/pulse/nike-under-armour-missing-huge-opportunity-grantland-closing-pulizzi
 
This Old Marketing
http://profootballtalk.nbcsports.com/2015/11/01/pft-turns-14-today/