PNR 101: Can Content Save Advertising?
- Author
- Joe Pulizzi & Robert Rose
- Published
- Tue 20 Oct 2015
- Episode Link
- http://sites.libsyn.com/49241/pnr-101-can-content-save-advertising
In this episode number 101, Joe and Robert discuss whether content marketing can save advertising. Does it have to be either/or? Actually, we think not. Mitch Joel contends that it may be the end of blogging as we know it, and Pepsi's CMO thinks that digital agencies are destroying themselves. Rants and raves include some sketchy content marketing stats and a native advertisement from LexCorp. This week's #ThisOldMarketing example: Westinghouse.
This week's articles:
Can Content Save Advertisinghttp://adage.com/article/news/content-save-advertising/300842/
Is this The End Of Blogging?http://www.twistimage.com/blog/archives/the-end-of-blogging/
PepsiCo Executive Says Agency Model Is Going To Breakhttp://www.wsj.com/articles/pepsico-executive-says-agency-model-is-going-to-break-1444926957?mod=djemCMOToday
SPONSOR: BrandPointHUB - http://bit.ly/brandpointhub2 on the 10 considerations to selecting a content marketing platform
RANTS/RAVES
Robert
http://fortune.com/contentfrom/2015/10/05/lex-luthor-jr/ntv_a/3dsBA58oDAfxgFAhttp://www.businesswire.com/news/home/20151015005333/en/Aberdeen-Group-Report-Reveals-Marketers-Utilize-Data#.ViAkZZ1Viko
Joehttp://www.redditblog.com/2015/10/introducing-upvoted-redditorial.html
http://adage.com/article/digital/content-budgets-rise-measurement-advances/300836/
This Old Marketing: Westinghouse
http://eh.net/encyclopedia/the-history-of-the-radio-industry-in-the-united-states-to-1940/
http://www.personal.psu.edu/jtk187/art2/radio.htm
