This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

The marketing news of the week:

A federal judge has ordered a shakeup of Google’s search engine. Some call it a slap on the wrist, but it’s clear even the courts see Google’s dominance slipping. With…

This week on the podcast, Joe and Robert break down the big takeaways from Content Entrepreneur Expo (CEX):

• The future of human content vs. AI content and why this tension may define the next decad…

Are we entering a new golden age of content marketing? In this week’s This Old Marketing, Joe Pulizzi and Robert Rose dig into why the industry feels more alive than ever and what this resurgence mea…

Big news in the tech and marketing world this week.

AI search leader Perplexity stunned the industry with a $34 billion offer to buy Google Chrome. Is this just a headline-grabbing PR stunt… or could…

The boys are back (and better than ever) with a brand-new episode on what influencer marketing will look like soon (including AI).

In this episode, they break down the new deal between ESPN and the N…

This is the last special solo episode for a while. Thankfully, Robert and Joe will be back next week to make nonsense about marketing and content news. But today’s episode is something a little diffe…

In this solo episode of This Old Marketing, Robert dives headfirst into the uncomfortable - and increasingly urgent - tension at the heart of modern content strategy:

Can we still create truly human …

Get ready for this special episode that you needed to hear years ago.

Let me say this plainly: Working for someone else is the riskiest thing you can do right now.

For decades, we believed that a "go…

This week Robert flies solo (Joe’s busy revolutionizing dairy on the blockchain) to ask a question: 

What if slower is the new smarter?

After riffing on OpenAI’s burnout‑induced shutdown, he unveils …

After a quick cover of the Cloudflare news where it will be possible to select and make money from AI companies crawling your site, Joe and Robert dive into marketing plan B.

Specifically - 

The New …

AI hits the headlines again. Anthropic wins a lawsuit for its training data procedures, but the judge leaves room for additional lawsuits. In the greater scheme, will any of the lawsuits really matte…

Huge research uncovers the obvious. Television and "traditional media" is going obsolete, as social media revenues and watch/listen time dominates. It is indeed the end of the living room. The boys r…

Joe and Robert break down Mary Meeker's "Future of AI" report and discuss the biggest opportunities and threats for marketers and creators in the future.

Disney sues Midjourney in yet another lawsuit…

Did someone say McDonald's is bringing back snack wraps?

In other news, who knew that artificial intelligence would force brands and publishers toward an indie-creator model? If Google AI is undermin…

AI is again in the headlines this week with Anthropic announcing that its AI will do anything to survive...even bust you for cheating on your wife.

AI layoffs are starting to hit home. It's almost to…

Google's big marketing event was an explosion of AI - a new home screen, more agents, AI video and even smart bidding. Why? Google's main revenue stream (search ads) is in big trouble. 

Is Google goi…

The boys have finally jumped the shark with this episode.

But first, Mark Zuckerberg declares war on the advertising industry. Meta's AI Do-It-Yourself tool will either win big or be fly by night. Th…

Buckle up! AI is driving now.

Zuckerberg at Meta AI doubles down on their cure for loneliness and more friends, but have taken out any sort of safety precautions. We need to be worried. Very worried.

Special episode breaking down the state of content creators, content entrepreneurs and how marketers fit in. Including:

• The Rise of Creators in 2025
• Renting vs. Owning
• The TikTok Effect
• Community as…

As Tariffs hang over the US Advertising industry, more companies start to look internal. That means internal communications, internal influencers, owned media and more. Could Trump's Tariffs be a boo…