Business Events Are All the Rage. Do These Things To Maximize Your Investment

In this episode of This Mother Means Business, host Laura Sinclair breaks down how to make business events actually work for your business—even if you're introverted, tired, or have no clue where to start.

After attending seven events in one month (spoiler: don’t do that), Laura shares the real reason she shows up in rooms, how she decides which events are worth attending, and the exact strategy she uses to turn networking into actual opportunity.

Whether you're trying to grow your business network, gain visibility, or just feel less alone in your entrepreneurial journey, this episode will help you show up more strategically—and with less dread.

📝 What You’ll Learn:

• Why going to the right events matters more than going to every event
• The two lenses Laura uses to choose which events are worth it
• How introverts can thrive at in-person events
• The mindset shift that makes networking feel less gross
• Why “being the most interested” person in the room pays off
• Laura’s method for connecting, tracking, and following up post-event
• Common event mistakes that cost you time and money

⏱️ Episode Timestamps

00:00 – Why Laura went to 7 events in May (and what she learned)

 01:30 – How she decides which events to attend (hint: not just for the speakers)

 03:00 – Why building relationships in person still matters in a digital world

 04:30 – Networking tips for introverts (Laura’s personal experience)

 06:10 – How to approach people, start convos, and not be awkward

 07:30 – Gamify your networking: How many people should you meet per hour?

 08:20 – Don’t ghost your leads: How to actually follow up and build trust

 09:30 – Why showing up fully matters more than just showing up

 10:00 – Your challenge: Find one event and actually go

Listen to An Introverts Guide to Growing Your Network 

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