Seth Godin | How To Scale in Your Niche

Whether you’re a start-up or you’ve been in the game for years, one thing that you must do if you want to reach true success is to embrace your niche. 

Focusing your efforts on marketing around the smallest possible viable market is a key strategy that Seth Godin, author of Seth’s Blog, has advised fellow entrepreneurs to do for quite some time.

In this episode, Seth Godin joins me for an incredibly interesting conversation that dives into this topic further. We also explore burnout, which many of you know is a topic very close to my heart, and why playing safe is risky. 

Find out about:

• What causes burnout and stress
• How freelancers can scale
• Why you need to get specific if you want to scale within your niche

For more information and to read the blog post on this topic go to <URL to website or CTA to podcast page/YouTube account>

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