303 - Planning Predictable Leads with Rachel Traxler

Generating leads for your photography business can feel like a full-time job. You put yourself out there, cross your fingers, and hope the inquiries roll in—but what happens when they don’t? That’s where a smart, strategic approach to lead generation makes all the difference.

This week, I’m talking with photographer, business coach, and Gold Biz Podcast host Rachel Traxler about how she approaches lead generation intentionally—not just throwing things at the wall to see what sticks. Rachel breaks down how different types of buyers make decisions, why understanding that matters, and how to create marketing content that speaks to the right clients at the right time.

In this episode, we cover:

• The three different types of buyers and what actually gets them to book
• Why your leads might be dropping off—and how to fix it
• How to speed up the booking process (without feeling salesy)
• Rachel’s favorite ways to create a steady stream of inquiries

If you want to bring in more predictable leads—and convert more of them into paying clients—this episode is for you!

Links:

• Grab Rachel’s Free Training: 10 FREE Lead Generation Strategies to grow your business effortlessly!
• Follow Rachel on Instagram
• Listen to The Gold Biz Podcast 

• Monthly Marketing Magic for Photographers: Get your first month of The Consistency Club for just $1

Resources:

• New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.
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