In the second episode of my Sustainability Series, I’m sharing how a major “lifequake” forced me to rethink everything about my business. Back in 2017, I hit a breaking point—I was working 50-60 hours a week, juggling too many types of jobs, and still not making enough to feel secure. I knew something had to change.
That’s when I created what’s now known as the Simple Sales System. By streamlining my workflow and cutting out anything unnecessary, I was able to make more money in less time, all while delivering a better experience for my clients. In this episode, I walk you through how I did it, how Parkinson’s Law (the idea that work expands to fill the time you give it) was holding me back, and why adding creative constraints was the key to my success.
If you’re feeling like your business is running you instead of the other way around, this episode will show you how to take back control, free up your time, and create a more sustainable path forward.
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