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217: Make it Easy for Them

Author
Annemie Tonken
Published
Tue 20 Jun 2023
Episode Link
None

Want to increase your booking rate? Consider making it easier for your clients to say YES.

I know that seems like a simple answer to a big problem, but the truth is that far too often, we overcomplicate the sales process, and when customers experience too many speed bumps in that process, we lose clients. 

Today I want to dive into what those speed bumps look like, because they can be sneaky! We'll talk about the small but significant issues that might be creating friction for your potential clients, and how can you smooth the road as much as possible so you can increase the percentage of new inquiries who say "Yes!" 

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