204 - The Do's and Don'ts of Outsourcing & Automating

If time is money (as the saying goes), then automation and outsourcing should be your two best friends. On the other hand, what often sets us apart in our small businesses are our personal touches and customer service, so many photographers (understandably) struggle to find a balance between personalization and profitability.

Longtime listeners know that I'm a big fan of automating my workflow and outsourcing work where possible, but I balance that with personal touches that my ideal customers appreciate. Today I'm taking you behind the scenes of my own photography business to share exactly what I outsource and automate, and why. Then, I'll help you find a formula for figuring out what you can streamline in your business without sacrificing the things that make your business special. 

Links 

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