This Can't Be That Hard

Some years, we roll into busy season with a calendar full of sessions… and other years, not so much. It can feel a little scary to stare at a mostly empty fall calendar, especially after all the work…

There are two kinds of marketing strategies most photographers think about: the kind that happens online, and the kind that - well - doesn’t happen at all. But there’s a third option, and it might ju…

Search algorithms are changing fast, but for once, the shift is in our favor. With Google rolling out AI summaries and clients turning to Instagram, TikTok, and Pinterest for answers to their questio…

In a world where we can market our businesses from behind a screen, it’s easy to believe that in-person networking is optional. But the truth is, nothing replaces the connections you make face-to-fac…

Have you ever looked up from your inbox and wondered how the whole day slipped away? When you're a one-woman show, it’s easy to get buried in admin work, replying to leads, and coordinating schedules…

When it comes to running a profitable, sustainable business, it’s not just about booking more sessions… it’s about building more value into the ones you already have.

In this episode, I’m sharing four…

When AI first came on the scene, I was skeptical, and my early interactions confirmed my suspicions: when it came to content, AI's attempts were generic and easy to spot.

But AI has evolved, and so ha…

What happens when someone who's spent 15 years hiring photographers for brands like Netflix, Masterclass, and AARP writes a book about how the photo industry really works?

You get The Photo Hustle, a …

Pricing might just be the hardest piece of the business puzzle, and not because most of us don't love math. Sure, you need to know your numbers, but there's so much psychology involved in pricing, to…

What if your next senior session didn’t just capture once-in-a-lifetime memories… but created them as well?

In this episode, I’m joined by Kellie Llewellyn, a North Dakota-based photographer who has c…

When you're deep in the thick of running a business, it’s easy to feel like you should be further along. But just because you haven’t “made it” yet (whatever that means) doesn’t mean you’re not makin…

Ever wonder what makes some photographers get tons of referrals and repeat business while others struggle to generate that kind of buzz? Hint: it's probably not the quality of their images.

In this ep…

We all know that small, consistent actions pay off over time… but when it comes to marketing our photography businesses, too many of us are still chasing quick wins and big bursts of effort that - le…

Just because something works doesn’t mean you have to keep doing it.

Today, I’m joined once again by my brilliant friend Sabrina Gebhardt for a conversation that’s all about letting go... of offers, e…

There’s this idea floating around that unless you’re all-in on your photography business—fully booked, full-time, aiming for six figures and beyond—what you're doing doesn't really count. 

But over th…

You don’t have to dance, lip sync, or post every day to make Instagram work for your photography business, but you do need a strategy.

This week, I’m joined by food photographer, educator, and author …

Most photographers build their businesses around one signature offer—and that’s a great place to start. But if that’s the only offer on your menu, your business may be more fragile than you think.

In …

Your website might look great—but is it actually doing the work of turning curious browsers into paying clients?

In this week’s episode, I’m joined by web designer and strategist Caitlin Teixeira (aka…

If you’ve ever said yes to a last-minute request you didn’t really have time for, or delivered more than you promised because you were afraid of disappointing someone, this one’s for you.

In this shor…

We’re constantly told that blogging is great for SEO, but most photographers still aren’t doing it. Why? Because it feels like a heavy lift for an uncertain payoff (not to mention it's hard to know w…