A successful product's journey from idea to launch

80% of new products fail, yet innovation is critical to a brand's future. How do you mitigate risk and measure its success? In this episode, Fifty Gazelles' Jeremy Andersen and GfK's Neal Heffernan unfold what makes a successful product. From sparked idea to development to launch, tune in to understand what's tips the scale.

Guests: 

• Jeremy Anderson, Founder, Fifty Gazelles


• Neal Heffernan, EVP, GfK Sales Effectiveness North America

Resources: 

• eBook: Minimize risk and maximize ROI when launching new SKUs


• Podcast: Creating Success Through In-Market Testing

More on this episode:

• Get more details about this episode at www.gfk.com/en-us/thinking-ahead 


• Contact the Thinking Ahead Podcast at [email protected]